CREA Awards, recognising the commitment and proactivity of B:SM workers

Over 300 people took part in the opening ceremony of the 2019 CREA Awards, which was held last Tuesday

This is an event that rewards the best ideas from employees who use their talent and creativity to improve B:SM

Jaume Collboni, the First Deputy Mayor and President of B:SM, presented the awards for the winning ideas in the innovative CREA programme, which fosters and promotes B:SM employees' ongoing improvement ideas to make people's lives better and create a healthy, avant-garde Barcelona.

In this year's edition, the proposals were notable for their commitment to the environment, with ideas for reducing emissions, increasing social inclusion by making the facilities we manage more accessible to everyone, improving work processes to be more efficient in the services we offer, and training for staff in aspects such as first aid to provide city residents with a better service.

The awards were divided into four categories, according to B:SM's strategic lines. The winners out of the 99 proposed ideas were:

City Residents – Customers

•    First prize: Carnet OK!
An idea from Anna Pérez at Barcelona Zoo
Making instant Zooclub cards using a digital camera and printer, which improves the service for city residents who become members.


•    First prize: Personal mobility vehicles (PMV) information and training
A joint idea from Carlos García at AREA and Raquel Vázquez from Civic Agents
It is proposed that Civic Agents train AREA staff on the use of PMVs, so that they can answer queries from users about the circulation of these vehicles. Civic Agents have previously been trained in this area by the Guàrdia Urbana police force. In the end, joint training was provided and the staff of these services are now able to provide city residents with more support.

Strategic Processes

•    First prize: Bicing card reader
An idea from Alejandra Pellicer at Customer Service
Installing a Bicing card reader at the B:SM Citizen Advice and Information Point. This enables the procedure to be checked or, where necessary, to ensure that a card is working properly without having to go to a Bicing station.


•    First prize: Bicing Gift Membership  
An idea from Ester Ruiz at Bicing
Making it possible to buy a Bicing membership as a gift at the Citizen Advice and Information Point.
A special prize was also awarded in recognition of the idea that received most votes from B:SM employees.

•    Prize for the most popular idea: A database for People with Reduced Mobility (PRM) cards
An idea from Dolores Soto at AREA
It is proposed that AREA staff open an incident file every time they encounter a generic PRM reservation, which will substantially improve the database to combat PRM-card fraud.


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