Mission, values and Strategic lines


Improve the quality of life of people by generating positive experiences to build a healthy and leading Barcelona


To be a reference company in the public management of value added services of which we all feel proud and proud.

Our mission and vision will be sustained by our corporate Values:

· Excellence
· Integrity
· Commitment
· Proactivity
. Cooperation




Strategic lines 2018-2023

Citizenship and Customers / People / Finance / Processes

1   Improve the satisfaction of the citizenship / client experience from active listening

2   Enhance the prestige of the public service offered: contribution of value, communication and transparency

3   Identify and develop new value-added services in the city and citizens

4   management by values

5   Development of talent with special emphasis on the proactive management of digitization and generational relief

6  Enhance synergies B: SM with a global vision

7  Continuous improvement in the service of excellence and sustainable management of the public service offered

8  Innovation orientation with special emphasis on digitization

9  Maintenance of the SEC (market operator) and economic and financial autonomy

Barcelona de Serveis Municipals (B:SM) is a company of the city of Barcelona that was born in the year 2002 with the aim of unifying in a single society the provision of municipal services. Currently, the activities that B:SM manages are varied and range from aspects related to mobility to the management of reference facilities dedicated to culture, leisure and biodiversity.

The company is organised in accordance with the following diagram:

The highest decision of the company is the board of directors, chaired by Jaume Collboni I Cuadrado, which has the following composition:


illustrious Mr. Jaume Collboni I Cuadrado

Vice president: 

Illustrite Mrs. Janet Sanz Cid


illustrious Mr. Jordi Martí Grau

Illustrite Mrs. Maria Rosa Alarcón Montañés

Illustrite Mrs. Maria Buhigas and San Jose

Illustrite Mrs. Elsa Artadi Vila

Illustrite Ms. Francina Villa Valls

Illustrite Mrs. Eva Parera Escrichs

illustrious Mr. Eloi Badia Casas

illustrious Mr. David Escudé Rodríguez

illustrious Mr. Miquel Puig I Raposo

illustrious Mr. Jordi Coronas and Martorell

illustrious Mr Francisco Sierra López

illustrious Mr. Oscar Ramírez Lara

The Steering Committee is headed by the General Manager, Marta Labata, and is made up of two general deputy directors, by the Directors and directors of division and of common or corporate services. It also comprises a coordinating committee, which directly relates the management to the two general sub-directors.


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